The announcement comes as prediction markets increasingly shift toward infrastructure-led models, where exchanges integrate third-party B2B providers rather than building standalone systems, according to recent industry analysis.
BitMart US Expands into Prediction Markets
Leon Okun, Plaee, CEO,
Source: LinkedIn
The initiative expands BitMart US beyond traditional crypto trading into event-based contracts. It also reflects growing interest in regulated prediction market products in the U.S.
Under the partnership structure, BitMart US will act as the distribution layer, offering prediction markets through its existing user base and trading platform. Plaee will provide the underlying infrastructure and trading technology.
The infrastructure includes a white-label trading interface called Prediction Trader. It also provides access to CFTC-regulated event contracts and liquidity support for trading, according to Plaee.
Plaee CEO, Leon Okun said the system was designed for scale. He said integration with BitMart US provides access to “the fastest growing asset class” in a “regulated, safe and engaging manner.”
Trading Platform Lowers Barriers for Users
BitMart US is a regulated digital asset platform operating across all 50 U.S. states. It offers crypto trading services and fiat on- and off-ramp features. The company positions itself as a compliance-focused exchange for retail and institutional users.
The company described the launch as part of its effort to make trading more accessible. It said the goal is to reduce barriers for retail users and expand product offerings.
“our mission has always been to make trading more accessible - lowering the barriers that have historically kept everyday investors on the sidelines,” said Daniel Huang, COO of BitMart US. He added that the partnership “reflects that commitment” and introduces “a new category of products” linked to short-term crypto price movements.
