Prediction markets have gotten a lot of attention lately, often focused on the contracts themselves. What’s often overlooked is the companies building the infrastructure powering them, especially as regulators take a closer interest in how event-based trading is offered in the United States and around the world. For Operators hoping to add prediction markets to their offering, there are several options, all with their own opportunities and challenges.
The Prediction Market Infrastructure Landscape
Kalshi and Polymarket, two well-known consumer-facing brands, offer distinct B2B integration paths for third-party companies looking to embed prediction markets into their own ecosystems, defined largely by their different regulatory and technical foundations. Kalshi utilizes a “Markets-as-a-Service” model built on its status as a CFTC-regulated Designated Contract Market (DCM). This allows financial platforms like Robinhood to act as a Futures Commission Merchant (FCM) and integrate Kalshi’s event contracts directly into their existing brokerage interfaces. Through this regulated infrastructure, Kalshi provides the back-end exchange, clearing, and regulatory compliance, while the third-party partner must create and manage the front-end trading experience as well as the monetization features for their own customers. This approach is designed for extremely large financial institutions with the capabilities of building and managing their customers.
Polymarket takes a more decentralized, API-first approach, leveraging its blockchain-based liquidity on the Polygon network. Polymarket provides developers with a suite of robust APIs (Gamma for market data and CLOB for trading) and embeddable widgets that allow any website, Substack, or app to display live odds and facilitate trades. This approach is not available for Operators in the United States and requires a lot of heavy lifting by the Operator.
Plaee, a recent entrant to the market, is a pure-play B2B business solely focused on supporting Operators to launch Prediction Markets.
Plaee’s solution bridges the gap between Kalshi and Polymarket — giving Operators a CFTC-regulated option for the United States through a recently announced partnership with Crypto.com Derivatives North America, and a Decentralized option for the rest of the world. Furthermore, Plaee’s solution recognizes that most operators of prediction markets require more than tradable contracts. A customizable trading interface and customer engagement tools are essential components of winning this market.
Operators Prefer Turnkey Solutions
Plaee’s turnkey solution gives Operators the three primary elements required to run a successful Prediction Market business: Access to CFTC Regulated Markets in the US with a battle-tested exchange, Plaee OS: their proprietary Trader Account Management & Monetization engine, and Prediction Trader: their complete white-label user interface that can be tailored to any operator’s brand identity.
According to Plaee, Operators can access thousands of CFTC Regulated Markets via their exclusive partnership with Crypto.com, which includes leveraging Crypto.com’s high-performance exchange that provides lightning-fast order execution. Operators outside of the US can access Plaee DPM, their proprietary DeFi Prediction Market Exchange. Prediction Trader, Plaee’s user interface can be deployed via customizable widgets or a full white-label website, suggesting the platform is designed to fit different business models rather than force every client into the same format.
The offering extends beyond trade execution. PlaeeOS is a player account management platform purpose-built for prediction markets. PlaeeOS offers real-time engagement features, segmentation tools, campaign management, return-on-investment tracking, and business-intelligence dashboards. Read plainly, the company is trying to address not just how a market goes live, but how an operator manages users, studies behavior, and keeps the product functioning as an ongoing business rather than a one-time launch.
